Archive: Company tells truth in ad shock

A television ad for Oral-B toothbrushes showing in Belgium contains a clear warning to viewers that one striking image is an "exaggerated rendition" of reality. The ad shows a microscope-enhanced image of bacteria the size of New York monsters attacking teeth the size of New York skyscrapers.

In addition, a spokesman for Procter & Gamble, Oral-B's parent company said, the gigantic killer bacteria have had some colour added "to make them more lifelike" according to Vincent Vandepitte.

Oral-B claims to remove 100% more plaque than normal toothbrushes, which might also be a slight exaggeration.