DA DA DA DA DA DA . . . CATMAN!

This feline friendly interactive website allows consumers to choose, name and care for their very own Whiskas(R) virtual cat, which is actually a man acting as a cat. Whether one chooses a kitten, indoor/outdoor cat or senior cat, men and women across the country will be able to select the cat of their choice and care for it from the comfort of their home or office space.

"We have received such a positive response from our men acting as cats television campaign, that we decided to take this program to the next level," says Crystal Caughill, Brand Manager for Whiskas(R). "The creation of Feed the Cat is a great opportunity to connect with our consumers and have some fun with our brand while letting consumers earn valuable coupons to be used towards real life purchases."

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Planning a vacation anytime soon? As you would with your real cat, owners are encouraged to consider finding a "cat sitter" for their virtual pet while they are away. [Source]

This reporter will refrain from asking why these people don't just get a real cat. Some things are best left a mystery.